What is the symbol in the Logo?
Its a Rune, and the Runes are an ancient Oracle of marked stones that help you better understand things in your life. This particular Rune is called lnguz. It marks New Beginnings.
From The Book of Runes by Ralph Blum:
"This Rune is akin to the moon, the intuitive part of our nature, with its urge toward harmonizing and adjusting.
The completion of beginnings is what Inguz requires, It may mark a time of joyous deliverance, of new life, a new path. A Rune of great power, drawing it means that you now have the strength to achieve completion, resolution, from which comes a new beginning. Above all, completion is crucial here. It may be timely that you complete some project now; if so make that your first priority. Perhaps a difficult state of mind can be resolved, clarified, turned around. Drawing this Rune indicates that you must fertilize the ground for your own deliverance.
All things change and we cannot live permanently amid obstructions. Inguz signals your emergence from a closed, chrysalis state. As you resolve to clear away the old, you will experience a release from tension and uncertainty.
You may be required to free yourself from a rut, habit or relationship; from some deep cultural or behavioral pattern, some activity that was quite proper to the self you are leaving behind. The period at or just before birth is often a dangerous one. Movement involves danger yet movement that is timely leads out of danger. Now is the time to enter the delivery room.
One of the Cycle Runes, Inguz counsels preparation. Being centered and grounded, freeing yourself from all unwanted influences, and seeing the humor, you are indeed prepared to open yourself to the Will of Heaven, and can await your deliverance with calm certainty."